U.S. Water News Online
SAN JOSE, Calif. -- San Jose Water Company, Silicon Valley's Water Company, and Kinetico Incorporated, a leading manufacturer of water treatment products, are launching a program unlike any other in the country to offer water customers better tasting and softer water. Beginning mid-April, the Crystal Choice Water Service will initially be available in select areas of San Jose Water Company's service area.
Crystal Choice Water Service, a joint venture between SJW Corp. and Kinetico Incorporated, is operated as an unregulated affiliate of San Jose Water Company. Initially, customers in select areas in San Jose Water Company's service area will have the opportunity to rent or purchase a Waterplant® total home water treatment system which consists of a combination whole-house chlorine removal, water softener and reverse osmosis drinking water system.
For more than 130 years, San Jose Water Company has provided water that meets or exceeds all drinking water standards. "Research confirmed that even though the majority of customers had a high level of confidence in the utility, there were some who wanted even better water," notes Scott Yoo, Vice President -- Water Quality of San Jose Water Company. "In fact, we found that the majority of water customers were already doing something on their own to improve water taste, whether it meant the installation of a water conditioning system or filter or the purchase of bottled water. When customers were asked if they would prefer a water treatment option through the utility, they responded favorably. They said that this type of service would save them the time and hassle of shopping around for alternatives, and they felt a level of trust with regard to the utility's ability to service them for many years to come."
With regard to the decision to partner specifically with Kinetico, Yoo explains, "We really did our homework before making a final selection. We tested Kinetico products and looked into the company's history. We found that Kinetico adheres to the same high standards that we do. It is an industry leader with a track record of solid product performance and customer satisfaction. Moreover, its products have been rated highly in leading consumer rating publications and are certified by NSF International."
Gary Martin, director of residential/commercial sales of Kinetico, applauds San Jose Water Company for its aggressive approach. "We believe that San Jose Water Company is the first water utility in the country to give water customers this type of option," says Martin. "They are extremely sensitive to customer concerns and understand the need to provide even better water. We look forward to a long and satisfying partnership with them."
"The Crystal Choice Water Service is a way for us to provide water customers with the additional water services for which they've been asking," Yoo says. "Customers will still receive high quality water and service, but those who are interested will have the opportunity to take advantage of this additional service", he adds.
San Jose Water Company, which is a private company listed on the American Stock Exchange, was founded in 1866. It employs nearly 300 people and serves a population of approximately one million people living in a 134-square mile area in metro San Jose, California.
Return to the U.S. Water News Archives page Or Return to the U.S. Water News Homepage
Editor@uswaternews.com
*Your Name:
*Your Email:
*Friend's Email:
Use a comma to separate e-mail addresses:
*Your Comments:
Hi, I thought you might like to read this article.
*Required Fields