New website provides business-to-business water, wastewater treatment equipment sales

September 2000

U.S. Water News Online

PHILADELPHIA, PA -- Waterwares.com (www.waterwares.com), a leading retailer of water treatment equipment, has launched a web site debuting the water treatment industry's first e-commerce portal for manufacturers and end users. The new portal features thousands of water treatment products and related accessories from over 150 manufacturers which sell directly to end-user organizations, including municipal and industrial water and wastewater treatment plants, international dealers, and independent dealer organizations.

Waterwares.com enables comparison-shopping and instant online purchasing through a database of over 100,000 items from manufacturers, without middle-market delays and cost increases, says the company. According to the Filtration News, the water and wastewater treatment equipment industry is over $5 billion per year in the U.S. alone.

"This is a win-win situation for both customers and manufacturers," said Waterwares.com Chief Operating Officer Thane Tagg. "While customers can benefit from a highly accessible, cost-effective, efficient and secure e-commerce site, manufacturers can quickly expand their market reach and reduce sales expenses -- without any upfront costs."

Through strategic agreements with Waterwares.com, leading manufacturers offer merchandise at extremely competitive pricing. This inventory is conveniently cross-referenced in 20 major categories including purification, filtration, analytical, disinfection, parts and accessories and/or by part number, product description, and manufacturer name.

Waterwares.com customer databases are kept confidential and transactions are securely made through advanced encryption technology. Further, manufacturers no longer need to bear the huge financial burden of servicing each sale through order processing, invoicing, and account collections because all orders are supported by an advanced on-line customer service tracking feature.

Additionally, with Waterwares.com's patent-pending Self-Serv promotion technology, manufacturers can leverage the site's advanced Internet capabilities to add, change, and discount new products with a click of a button without enduring the lengthy process associated with printing and mailing catalogs.


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