U.S. Water News Online
LOS ANGELES -- FineWaters (www.finewaters.com) has
expanded its online information portal to include content syndication
via an RSS feed -- making it the definitive, one-stop information
source for bottled water enthusiasts.
At the same time, FineWaters unveiled an initiative aimed at
encouraging owners of gourmet food and bottled water-focused websites
to incorporate the FineWaters syndication into their own sites, as a
way of adding fresh, original content and further promoting bottled
FineWaters is an independent online publication dedicated to
selecting, drinking and enjoying fine bottled water. With a keen
attention to the epicurean life, FineWaters provides information on
the products, places, events and passion that "define fine living."
"Fine bottled water is not a commodity -- it has a unique identity
and it deserves a place on the table," said Michael Mascha, PhD,
FineWaters principal and food anthropologist. "The demand for
independent, authoritative information is growing, and FineWaters is
a destination for literally anyone who enjoys bottled water and
considers it a beverage of choice.
"The new syndication feature adds one more dimension to what
FineWaters already offers and proactively reaches out to consumers,
making it essential for those who appreciate fine bottled water,"
Mascha said. "Consumers look to FineWaters as an independent source
for all information related to bottled water as more and more people
make bottled water an essential part of a fine dining experience.
With this new syndication, FineWaters can now serve as an informative
adjunct to other food related websites. The market for fine waters is
growing rapidly, and we're are educating the consumer and giving
bottled water its rightful place on the table, alongside wine."
Since its introduction in May 2003, FineWaters has become an
influential portal on bottled water and an authoritative source for
water connoisseurs and their accompanying lifestyle, according to the
company. Exclusive editorial, exhaustive research and a comprehensive
interactive guide to bottled water from around the world make
FineWaters the destination of choice for people looking for bottled
water. The FineWaters directory of bottled waters currently lists
more than 400 waters from 15 countries, and new courtiers and waters
are being added continuously.
FineWaters' main focus is on enhancing the quality of life by
enabling consumers to discover fine bottled water. Additionally,
FineWaters features a network of passionate water sommeliers, chefs
and health/fitness experts who contribute content to FineWaters on an
ongoing basis. This ever-growing resource educates visitors to the
site on everything from matching fine, bottled waters with food, the
proper stemware or the right temperature for bottled water.
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