U.S. Water News Online
LOS ANGELES -- FineWaters™ (www.finewaters.com) has expanded its online information portal to include content syndication via an RSS feed -- making it the definitive, one-stop information source for bottled water enthusiasts.
At the same time, FineWaters unveiled an initiative aimed at encouraging owners of gourmet food and bottled water-focused websites to incorporate the FineWaters syndication into their own sites, as a way of adding fresh, original content and further promoting bottled water.
FineWaters is an independent online publication dedicated to selecting, drinking and enjoying fine bottled water. With a keen attention to the epicurean life, FineWaters provides information on the products, places, events and passion that "define fine living."
"Fine bottled water is not a commodity -- it has a unique identity and it deserves a place on the table," said Michael Mascha, PhD, FineWaters principal and food anthropologist. "The demand for independent, authoritative information is growing, and FineWaters is a destination for literally anyone who enjoys bottled water and considers it a beverage of choice.
"The new syndication feature adds one more dimension to what FineWaters already offers and proactively reaches out to consumers, making it essential for those who appreciate fine bottled water," Mascha said. "Consumers look to FineWaters as an independent source for all information related to bottled water as more and more people make bottled water an essential part of a fine dining experience. With this new syndication, FineWaters can now serve as an informative adjunct to other food related websites. The market for fine waters is growing rapidly, and we're are educating the consumer and giving bottled water its rightful place on the table, alongside wine."
Since its introduction in May 2003, FineWaters has become an influential portal on bottled water and an authoritative source for water connoisseurs and their accompanying lifestyle, according to the company. Exclusive editorial, exhaustive research and a comprehensive interactive guide to bottled water from around the world make FineWaters the destination of choice for people looking for bottled water. The FineWaters directory of bottled waters currently lists more than 400 waters from 15 countries, and new courtiers and waters are being added continuously.
FineWaters' main focus is on enhancing the quality of life by enabling consumers to discover fine bottled water. Additionally, FineWaters features a network of passionate water sommeliers, chefs and health/fitness experts who contribute content to FineWaters on an ongoing basis. This ever-growing resource educates visitors to the site on everything from matching fine, bottled waters with food, the proper stemware or the right temperature for bottled water.
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