U.S. Water News Online
LONDON -- Reduced consumption of alcohol, tea and coffee is
leading to greater demand for soft drinks, fruit juice, and mineral
water in the major industrialized countries, according to
Euromonitor, a global market analyst group.
External factors such as hot summer temperatures experienced in
Europe and Japan in 1994/1995 also prompted greater consumption of
these beverages, Euromonitor said in one of three recent reports it
has published on the global drinks market.
The report said the United States has the biggest soft drinks
market, worth $45.3 billion in 1995, followed by Japan at $18.3
billion, and Britain at $4.4 billion.
Euromonitor also said fruit juice consumption had grown rapidly in
most of the eight countries it monitored -- the United States, Japan,
Germany, France, Britain, Italy, Canada, and Spain.
The global market for mineral water is "buoyant," according to the
report, not only because of a desire for healthier lifestyles, but
because of other factors such as drought and hot weather.
The biggest markets last year for mineral water were Germany,
worth $4.8 billion, the United States at $4.4 billion, and Italy at
$2.4 billion, Euromonitor said. It said Groupe Danone with its brands
Evian and Volvic, and Nestle's Perrier and Vittel brands, had strong
"Innovative packaging designs have also become a prime tool in the marketing of these products, given the homogenous nature of mineral water," Euromonitor said.
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