U.S. Water News Online
CINCINNATI -- UNICEF has welcomed an alliance with Procter
& Gamble that could provide safe drinking water for millions of
families and schoolchildren. The focus of the alliance will be
providing home-based water purification, to ease the burden on
millions of families who currently struggle to access safe water.
UNICEF and P & G will initially be working together in eight
countries -- Haiti, Mozambique, Ethiopia, Bangladesh, Vietnam,
Uganda, Kenya and Pakistan. Joint projects will focus on three main
areas: supporting UNICEF's drive to bring safe water to schools,
helping families in emergency situations, and reducing household
exposure to arsenic-contaminated water.
One of the innovative tools the partnership will provide is
PUR® Purifier of Water -- a simple, cost-effective home-based
water purification system. PUR removes dirt and disease-causing
pathogens from drinking water within minutes, making it ideal for use
by families in developing countries. P & G provides PUR at cost
for humanitarian uses through the organization's philanthropy
program: Children's Safe Drinking Water.
Unsafe drinking water exacts a heavy toll on children worldwide;
1.6 million children under five die every year from simple diarrhea,
a water-borne affliction. Home-based water purification systems have
been shown to drastically cut diarrhea deaths.
"Millions of lives can be saved or transformed with simple,
inexpensive and proven tools like household water purification," says
UNICEF's Chief of Water, Environment and Sanitation, Vanessa Tobin.
"And our experience using PUR sachets in the wake of the tsunami
suggests it could be a particularly valuable relief tool during
UNICEF will work together with P & G and other local partners
to bring safe drinking water within easy reach of the families that
need it. The partnership will also help families learn the simple
steps to use water purification systems at home.
"This is a great example of how combining resources of the public
and private sectors can bring innovative new technologies to more
children than ever," said Greg Allgood, Director of P & G's
Children's Safe Drinking Water program.
The PUR Purifier of Water technology was developed in cooperation
with the U.S Centers for Disease Control and Prevention (CDC) and has
been shown to reduce significantly diarrhoeal illness in the
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