U.S. Water News Online
NASHVILLE, Tenn. -- What do Maytag Appliances and country
music stars have in common? Nothing -- until now.
Maytag Appliances and three of country music's brightest singers
-- Kenny Chesney, Sara Evans and Jennifer Day -- will join forces
because they do have something in common. They share a commitment to
conservation. This month, Maytag and the artists, along with the
Department of Energy (DOE), will spread the word across America about
the energy and water conservation benefits of high-efficiency
appliances through a free, family concert series called "Making Music
Matter -- A Family Concert for Conservation."
The artists kick off this awareness campaign at Boston's Symphony
Hall on Saturday, October 28 with the first Making Music Matter
concert. The tour continues in five more cities through April, 2001:
New York (during the Macy's Thanksgiving Day Parade; Phoenix; Los
Angeles; Chicago and Washington, D.C. (on Earth Day).
Given this summer of black-outs and droughts, conservation is top
When Maytag sought like-minded partners who feel strongly about
conservation, a number of parties stepped up to the plate, including
three of today's most dynamic country singers. With their help, and
the help of a number of strategic partners, the Making Music Matter
concert tour was born.
The Making Music Matter concerts offer a family-friendly, free
forum in which to highlight the small steps consumers can take to
conserve natural resources, while enjoying some of today's hottest
country artists. On-site, concert-goers can gain more insight on
conservation by visiting concert sponsor booths where product
samples, coupons and literature will be available.
"I am proud to be a part of the Making Music Matter conservation
program," said Kenny Chesney, concert headliner. "It is important to
show families, especially our children, the simple steps they can
take to conserve our planet's resources. And how often is it that you
get to do what you love, which for me is singing, for such a good
According to the American Water Works Association, washing
machines rank as one of the top three indoor water users in the home,
coupled with showers and toilets. As a result, in the last several
years, manufacturers have placed an emphasis on developing
high-efficiency appliances that have a profound impact on saving
water and energy.
Maytag is not alone in taking a leadership stance in educating
consumers about conservation through high-efficiency appliances. A
large group of corporations and agencies worked together to create
and put on the Making Music Matter concert tour, including DOE's
Energy Star program; Gruner + Jahr USA Publishing and its Bertelsmann
sister companies, BNA and RCA Record Labels; Procter & Gamble and
Best Buy -- the exclusive retail partner for the Making Music Matter
Consumers interested in learning more about the Maytag Making
Music Matter concert tour can log onto Maytag's Web site at
www.maytag.com after October 3rd. Those interested in attending the
shows in their cities can register to win free tickets at their local
Best Buy store or tune into the country radio stations in the markets
where the Making Music Matter concerts take place.
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