U.S. Water News Online
NASHVILLE, Tenn. -- What do Maytag Appliances and country music stars have in common? Nothing -- until now.
Maytag Appliances and three of country music's brightest singers -- Kenny Chesney, Sara Evans and Jennifer Day -- will join forces because they do have something in common. They share a commitment to conservation. This month, Maytag and the artists, along with the Department of Energy (DOE), will spread the word across America about the energy and water conservation benefits of high-efficiency appliances through a free, family concert series called "Making Music Matter -- A Family Concert for Conservation."
The artists kick off this awareness campaign at Boston's Symphony Hall on Saturday, October 28 with the first Making Music Matter concert. The tour continues in five more cities through April, 2001: New York (during the Macy's Thanksgiving Day Parade; Phoenix; Los Angeles; Chicago and Washington, D.C. (on Earth Day).
Given this summer of black-outs and droughts, conservation is top of mind.
When Maytag sought like-minded partners who feel strongly about conservation, a number of parties stepped up to the plate, including three of today's most dynamic country singers. With their help, and the help of a number of strategic partners, the Making Music Matter concert tour was born.
The Making Music Matter concerts offer a family-friendly, free forum in which to highlight the small steps consumers can take to conserve natural resources, while enjoying some of today's hottest country artists. On-site, concert-goers can gain more insight on conservation by visiting concert sponsor booths where product samples, coupons and literature will be available.
"I am proud to be a part of the Making Music Matter conservation program," said Kenny Chesney, concert headliner. "It is important to show families, especially our children, the simple steps they can take to conserve our planet's resources. And how often is it that you get to do what you love, which for me is singing, for such a good cause?"
According to the American Water Works Association, washing machines rank as one of the top three indoor water users in the home, coupled with showers and toilets. As a result, in the last several years, manufacturers have placed an emphasis on developing high-efficiency appliances that have a profound impact on saving water and energy.
Maytag is not alone in taking a leadership stance in educating consumers about conservation through high-efficiency appliances. A large group of corporations and agencies worked together to create and put on the Making Music Matter concert tour, including DOE's Energy Star program; Gruner + Jahr USA Publishing and its Bertelsmann sister companies, BNA and RCA Record Labels; Procter & Gamble and Best Buy -- the exclusive retail partner for the Making Music Matter concert tour.
Consumers interested in learning more about the Maytag Making Music Matter concert tour can log onto Maytag's Web site at www.maytag.com after October 3rd. Those interested in attending the shows in their cities can register to win free tickets at their local Best Buy store or tune into the country radio stations in the markets where the Making Music Matter concerts take place.
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