U.S. Water News Online
SANTA FE -- They won't make the Top 40, but The H2Os -- a
dancing, singing trio of animated water drops -- will be playing to
Santa Fe cable subscribers, urging them to be careful with New
Mexico's precious resource.
``Lower, lower. Come on, big guy, you can do it,'' shouts one of
two round droplets to a double water drop with gloved hands and
disembodied feet as it limbos beneath a pole in one water
conservation video for cable television.
``You know you can do it,'' says the voice-over to music, whistles
and shouts. ``How low can you flow?''
The first of seven 30-second spots was previewed recently. The ad
was produced by Santa Fe Pictures LLC and the animated characters
were produced by 30 Second Street of Albuquerque, city spokesman Juan
Rios said The H2Os also will be used in conservation literature
for elementary school students and in print ads promoting the city's
plan to retrofit up to 10,000 low-flow toilets in Santa Fe homes over
the next 60 days.
City officials hope Comcast will run the ads on some of its cable
channels, he said. The city is negotiating a new franchise with the
firm that recently took over Santa Fe's cable-television system.
The city also will buy newspaper ads and radio time to promote
water conservation and urge people to sign up for low-flow toilets.
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