U.S. Water News Online
SANTA FE -- They won't make the Top 40, but The H2Os -- a dancing, singing trio of animated water drops -- will be playing to Santa Fe cable subscribers, urging them to be careful with New Mexico's precious resource.
``Lower, lower. Come on, big guy, you can do it,'' shouts one of two round droplets to a double water drop with gloved hands and disembodied feet as it limbos beneath a pole in one water conservation video for cable television.
``You know you can do it,'' says the voice-over to music, whistles and shouts. ``How low can you flow?''
The first of seven 30-second spots was previewed recently. The ad was produced by Santa Fe Pictures LLC and the animated characters were produced by 30 Second Street of Albuquerque, city spokesman Juan Rios said.
Rios said The H2Os also will be used in conservation literature for elementary school students and in print ads promoting the city's plan to retrofit up to 10,000 low-flow toilets in Santa Fe homes over the next 60 days.
City officials hope Comcast will run the ads on some of its cable channels, he said. The city is negotiating a new franchise with the firm that recently took over Santa Fe's cable-television system.
The city also will buy newspaper ads and radio time to promote water conservation and urge people to sign up for low-flow toilets.
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